My typical audience member would be aged 15-27 as male, most likely to be from either the UK or the U.S as many Crime and Gangster films are very popular in these countries. also the film will be based in the Uk and will be in English. The reasons for the film being aimed at 15-27 year olds is because the film is a 15 as it has violence and swearing in it that restrict it to a 15, also the film characters are in their late teens so some of the audience could feel as if they can link to the characters. As well as this, teens also enjoy the action in films such as gun fights and robberies, this may be because they like trouble and want to rebel so this film gives them a sense of rebellion but without them actually getting into trouble. The people in the mid twenties would want to watch it as it may make them feel younger again as many of them don't wish to get any older. The film will be aimed at all races as there are no racial stereotypes in it, this would get a greater amount of people coming to see our film. The reason the typical audience member for my film would be male is because from my research and from asking around school it is mostly males that prefer watching violent, action packed films.
The types of things our audience would typically spend their money on would be things like unhealthy foods, clothes, drinks (this includes alcohol which would take up a lot of that money) and transport. The transport (along with the alcohol) would use up a large sum of the money they earn because they will need to get to a lot of places e.g. work, friends, university, shops etc. This means they would have to spend money on fuel, bus tickets and train tickets, none of which are cheap.
From the research above I was able to find out the main types things our audience would spend there money on. We could use this as a way to advertise our films in ways mentioned below:
Clothing brands - This would be a major part of the audiences spending as they need clothes in everyday life. They wouldn't being able to get by without a substantial wardrobe. Also many teenagers go through certain phases of clothing types that they like, this is mainly due to programs on T.V and films which they will think looks cool so will go out and buy it to try and join in with everyone else. So if we could get our film featured on some items of clothing or had 'stylish' clothing in our film we could get recognized more.
Alcohol - Many teenagers and people in their early 20's like to have a good time and a lot of them feel that drinking a lot of alcohol and getting drunk will help make an evening more fun. From this I can tell that a large amount of the audiences spending will be taken up by this. Therefore this would be a great way to advertise our film as many people would see the name and if they just read it on the bottle without really realizing it may subliminally make them want to go and see it.
Transport - This would be the main way we could advertise our film outside of T.V and cinemas as if we had a big poster type thing featured on the side of a bus it would get seen by everyone the bus passes as well as everyone getting on and off the bus. Companies like First Bus Travel would be a great company to do this with as it is one of the leading bus companies in the UK so a lot of people would see our film poster. A lot of our audience may take the bus so this would entice them in to come and see it.
No comments:
Post a Comment